Privacy Policy

1. Who we are

"Hemo" is a pre-launch software project focused on making lab results easier to understand.

2. What we collect

• Email address that you voluntarily submit (double-opt-in)
• Basic usage data (page views, browser type, IP-derived region) via Google Analytics cookies

3. How we use it

• To confirm your subscription and send occasional product updates or beta invitations
• To measure site traffic and improve our landing page

4. Legal basis / notice at collection

Your email is processed with your consent (GDPR Art 6 (1)(a)); you may withdraw consent at any time. We do not sell or share personal data for cross-context behavioural advertising (CCPA/CPRA).

5. Who has access

• ConvertKit – email list management
• Google LLC – aggregated analytics

Both act as processors under written agreements; we do not otherwise disclose or sell your data.

6. Cookies & analytics

We use first-party Google Analytics cookies to understand site usage. Learn how Google uses data at: www.google.com/policies/privacy/partners/. You can install the GA Opt-out Browser Add-on to disable this tracking.

7. International transfers

Data is stored on servers in the United States. By submitting your email you consent to this transfer.

8. Data retention

• Emails: kept until you unsubscribe or two years after the beta ends, whichever comes first
• Analytics logs: retained 14 months, then deleted or aggregated

9. Your rights

Depending on your location, you may request access, correction, deletion, or export of your personal data. Email requests to hello@tryhemo.com.

10. Do Not Track

Our site currently does not respond to browser Do-Not-Track signals (CalOPPA).

11. Changes

We will post any changes to this notice here and update the "Last updated" date. Material changes will also be announced via email.

12. Contact

Questions? hello@tryhemo.com